Launches Data Army Intel to Support Australia’s Data-Driven Enterprises
SYDNEY – 21 May 2025 – Data Army, a leading Australian data consultancy specialising in modern data solutions, today announced The Proptech Cloud’s knowledge and data-sharing service is being rebranded as Data Army Intel.
To signify the launch of the Data Army Intel, they have released a series of new public listings on the Snowflake Marketplace to further bolster their product offering and empower data practitioners globally.
The new branding reflects the expansion of the company’s vision and will support its mission to extend support to additional business sectors beyond property data and proptech.
Data Army Intel is branching out into more industry-specific verticals, but remain committed to their primary focus on the Data Army Intel – Real Estate offering.
“As part of our vision to deliver even greater value to a wider range of users, said Michael Ogilvie, Director, Data Army. “Data Army Intel will allow us to broaden our scope, thereby enabling more businesses across more industries to be empowered with data-driven intelligence that fosters innovation, reduces operational friction, and unlocks new opportunities for growth.”
Since its initial launch in 2023, The Proptech Cloud has grown to become an invaluable tool for businesses, with hundreds of active customers in the real estate sector. By curating proptech-relevant data from a range of different providers, sharing valuable knowledge content, to offering a growing range of datasets, it had become a one-stop-shop for property data intelligence.
One of Data Army’s goals from the outset was to achieve data democratisation. Partnering with Snowflake, The Proptech Cloud – now Data Army Intel – allows users to readily access the data sets they require from the Snowflake Marketplace to enhance their operations, drive growth, and power innovation by leveraging ready-to-use data.
This can help to augment a client’s existing data sets and enable more powerful and valuable queries to be run. This, in turn will assist clients take full advantage of artificial intelligence and machine learning tools which are heavily reliant on having access to quality, up-to-date data sets.
For users, this expansion translates into:
- Faster, smarter decision-making: With expanded data sets, companies can access deeper insights, identify emerging trends and make data-backed decisions faster.
- Improved operational efficiency: By integrating ready-to-use external data with existing resources, businesses can streamline workflows and uncover operational inefficiencies, leading to time and cost savings, and more informed strategic actions.
- Access to cutting-edge AI & ML Tools: With better access to structured data, organisations can utilise powerful AI and machine learning tools to predict trends, optimise processes and remain competitive.
Data Army Intel represents much more than just a name change. It is a reflection of how the company’s overall mission has grown. It is now all about delivering strategic intelligence beyond proptech, powered by essential datasets, practical guides and knowledge content that help clients stay ahead of the curve and succeed.
Data Army Intel has a range of new and extended features including:
- An expanded library of insights, practical how-to guides and knowledge articles
- An increase in the number of sources of data
- Broader industry coverage
- Ongoing support for the property sector
Other vertical offerings will be developed under the Data Army Intel brand in future including retail, finance and others.
Clients in each sector have always been able to access quality data sets via the Snowflake Marketplace portal. But the extra value Data Army Intel provides is the industry-specific knowledge articles and enablement content in the form of how-tos and practical guides so that users get the most out of that data.
They will be able to combine this data with their own internal resources to generate more informed insights into issues and trends.
Cathy Conroy, Director, Channel and Alliances, Snowflake said “We are excited to continue our partnership with Data Army as they evolve their services with the launch of Data Army Intel. By leveraging the Snowflake Marketplace, Data Army Intel enables users to access an ever-expanding range of high-quality data effortlessly and integrate it seamlessly into their operations. Powered by Snowflake’s scalable, secure platform, businesses can efficiently manage and analyse growing volumes of data to drive smarter decision-making, accelerate innovation, and fuel sustained growth. Together, we are making it easier than ever for organisations to unlock the full potential of their data.”
Data Army Intel’s plans include expanding to serve clients in other countries. Those that will be targeted first will be countries that have readily available data sets in the public domain.
About Data Army
Data Army is a leading Australian consultancy specialising in data-driven transformations.
We are committed to helping businesses harness the power of data to fuel growth and innovation.
Our deep expertise and knowledge of cloud tech and industry trends enables solutions that unlock data’s full potential. We empower organisations on their data journey, revealing new possibilities for success.
Data Army is a dedicated ally driving data-driven change, allowing businesses to strategically leverage data, gain a competitive edge, and achieve sustainable growth.
What sets us apart is our unwavering commitment to tangible results. With an emphasis on innovation, agility, and scalability, we future-proof data infrastructure to provide measurable outcomes, now and into the future.